August 1989, Mixmag Charts

Mixmag
Neneh Cherry

Not the first edition of the magazine to become available to the public, I don’t seem to have that one. Or have it to hand at this point in time at least. Popular music in 1989 was slowly becoming more electronic due to the influence of club culture and DMC were wise enough to put the previously DJ only magazine on to the shelves of John Menzies & WH Smith for the great unwashed to devour and dream big of an Ibiza holiday next year. Don’t want to dwell too much on the content of the magazine as I’m mostly looking for music of the era in the little chart boxes, but I do have to mention the cartoon.

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January 1987, LM Magazine 00

LM

Apologies for the low quality of the scans, my flatbed scanner is unreliable and the CZUR standing scanner thing doesn’t seem to do very well with slightly glossy paper. Anyway, this is the preview issue of LM given away with Crash, Zzap & whatever the Amstrad one was called. Tone is a bit different from the proper issues, but it’s kind of a gateway issue.

This was the belly band wrapper which stuck the mag to it’s computer sibling at Christmas 1986.
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February 1987, LM Magazine 01

LM

From the publisher of Crash & Zzap 64, LM magazine was an attempt to create something that might be later thought of as a (men’s) lifestyle magazine, but in 1987 there wasn’t an audience (of advertisers) to sustain it. LM quickly folded after 4 (well, 4.5) issues.

But that’s how it ended, how did it begin? A risky move for Newsfield, opening an office in that there London compared to the joys of Ludlow but someone had a vision, and there was an audience of readers engaged even if they were jumping in from their sister titles. There were almost 270,000 copies of the trial issue 0 printed (which is a surprising number considering how infrequently they would show up on ebay, but I guess loads ended up in the rubbish) and most if not all were bundled with it’s label mates at Christmas which was a smart move for a February launch. I’ll get round to issue 0 at some point in time as it’s not to hand just so instead some waffle about the first issue follows.

LM 01
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