January 1987, LM Magazine 00

Apologies for the low quality of the scans, my flatbed scanner is unreliable and the CZUR standing scanner thing doesn’t seem to do very well with slightly glossy paper. Anyway, this is the preview issue of LM given away with Crash, Zzap & whatever the Amstrad one was called. Tone is a bit different from the proper issues, but it’s kind of a gateway issue.

This was the belly band wrapper which stuck the mag to it’s computer sibling at Christmas 1986.
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February 1987, LM Magazine 01

From the publisher of Crash & Zzap 64, LM magazine was an attempt to create something that might be later thought of as a (men’s) lifestyle magazine, but in 1987 there wasn’t an audience (of advertisers) to sustain it. LM quickly folded after 4 (well, 4.5) issues.

But that’s how it ended, how did it begin? A risky move for Newsfield, opening an office in that there London compared to the joys of Ludlow but someone had a vision, and there was an audience of readers engaged even if they were jumping in from their sister titles. There were almost 270,000 copies of the trial issue 0 printed (which is a surprising number considering how infrequently they would show up on ebay, but I guess loads ended up in the rubbish) and most if not all were bundled with it’s label mates at Christmas which was a smart move for a February launch. I’ll get round to issue 0 at some point in time as it’s not to hand just so instead some waffle about the first issue follows.

LM 01
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